Business Intelligence Consultant, Data Analyts, Performance and Web Analytics Co

- Helps identify analytic strategies, measure website and conversion funnel performance, as well as online campaigns, digital marketing and multichannel activities;
- Builds and maintains weekly, monthly summary reports and dashboards on Tableau and Data Studio ;
- Implementing Google Analytics tracking, developing tagging in Google Tag Manager;

- Measuring the impact of product features to take fact-based decisions and make sure the App and Website keep improving; - Developing business intelligence tools and dashboards to help the different departments in their job;
- Work with different types of data and modeling the data with Tableau and SQL.

- Implementation of Google Tag Manager and events via GTM.

- Implementation of Remarketing and AdPlaces Tags

- Creation and implementation of goals and kpi`s in Google Analytics

- Sending of weekly reports with the evolution of the inscriptions for the entrance exam.

- Analysis of media investment and ROI.

- Client: FEI

- Understanding the company and data collected in the most diverse channels such as Google Analytics, Adobe Analytics, call

center data and open data as research and government data.

- Carry out the mapping of the KPIs that defined the success of the proposed solution according to the business objective and

product objective.

- Document measurement strategy, definition of pageviews, events, variables, goals and funnels of conversion paths, separate

groups of metrics and indicate how the analysis should be performed.

- Technical documentation (source code) for implementing analytics tools and configuring their interfaces.