11.10.2025 aktualisiert

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Premiumkunde
100 % verfügbar

Fractional & Interim CMO / Director Marketing & Comms / Expert Brand & Marketing

Berlin, Deutschland
Weltweit
Berlin, Deutschland
Weltweit

Skills

MarketingAgency BusinessBrand Managementgrowth hackingLean StartupProject MangerWeb & App ConsultingStartupsBrandingagileOnline MarketingBeratungPositionierung
Experienced Fractional / Interim Head of Marketing, Marketing Director, CMO & Independent Consultant
I help marketing leaders and their teams with getting results that matter: Do great marketing, position brand efficiently and solve hard marketing challenges and scale teams in difficult market conditions.
I’ll help you increase marketing capacity, create and run efficient data-driven marketing and revenue campaigns and playbooks, and implement MarTech tools, so your organization can get results and grow faster.
Working with a full- or part-time strategic marketing leader will enable you to execute faster and support your marketing team in the best possible way. It’s by far the best investment for your organisation.
Brand Strategy & Consulting
I help you to define and align your brand strategy to reach your brand goals and maximize value.
Services:
  1. Developing brand positioning and storytelling
  2. Conducting brand identity and corporate design processes
  3. Implementing media planning and marketing budgeting
  4. Supporting pitches and agency management
  5. Conducting brand and marketing technology audits
Interim Management & Freelancing
I take weight off your back and help your team do great and engaging marketing.

Services:
  1. Setting up, hiring and leading marketing, growth and GTM teams
  2. Leading brand and product marketing
  3. Aligning marketing, product development, sales and customer success
  4. Improving conversions and generating customer insights
  5. Implementing marketing automation strategies

Advisor
I help companies to build digital business models, work with startups and set up and manage custom corporate startup programs. I mentor and coach founders, business developers and product managers.
Services:
  1. Consulting and set-up of corporate accelerator programs
  2. Mentoring and coaching for startups and founders
  3. Supporting deal flow and due diligence in marketing and technology
  4. Coaching and workshops for startups in business modeling, fundraising, marketing, sales
Website

Sprachen

DeutschMutterspracheEnglischverhandlungssicher

Projekthistorie

Interim Manager Global Marketing & Strategic Projects

Global SaaS and E-Commerce company

Internet und Informationstechnologie

500-1000 Mitarbeiter

  1. Led 50+ FTEs and four agencies in four global commercial projects across Marketing, Sales, GTM, AI. Owned high 7-figure budget, reported directly to CEO
  2. Built and led the new Product Marketing unit (10 FTE), drove +10% ARR, +8% activation and -5% churn through targeted product campaigns. Led shift to product led growth strategy
  3. Spearheaded AI lookalike prospecting strategy and playbook, achieving +250% MQL & +30% ACV across markets
  4. Launched a global customer advocacy program, won 70+ top-tier e-commerce and service providers as ambassadors
  5. Planned & led complete corporate rebrand and multilingual website relaunch in all markets incl. messaging, UX & SEO

Interim Head of Marketing

Aaron AI (aquired by Doctolib)

Marketing, PR und Design

50-250 Mitarbeiter

Lead marketing, brand, comms (8 FTE) & 7-figure paid ad budget. Directly reported to CRO
  • Orchestrated multi-channel demand gen and growth strategies and tactics driving ROI including GTM, PPC, Demand Gen, Creative & Brand, CRM, Social Media, Content Marketing, Trade Shows, Direct Mail, Email, SEO, Pricing, and partner marketing collaborations
  • Overhauled paid marketing, achieving +160% MQL, +10% CVR in Google, Bing, Meta Ads
  • Built up Content Marketing, Paid Employer Branding, Direct Mail campaigns from scratch
  • Developed comprehensive lead scoring approach, and full funnel customer journey & marketing automation with HubSpot (+8% trial signup, -6% churn)
  • Relaunched website with Webflow CMS and HubSpot, increasing organic traffic by 220%
  • Steered seamless M&A internal / external corp comms, cross-marketing and all media relations through DD, Exit and PMI with 230+ press mentions, zero turnover and top eNPS

Head of Marketing & Communications

Caspar Health

Pharma und Medizintechnik

50-250 Mitarbeiter

  1. Led marketing and corporate communications team (8 FTE) with budget and team responsibility to 250+ clinic customers and 150K patients, managing all aspects of marketing, brand messaging and public relations.
  2. Led development of multi-channel demand gen and engagement strategies with Sales and CSM (LinkedIn, webinars, email, field mkt, medical briefings in orthopedics, neurology, long-covid, oncology)
  3. Architected new PLG / app marketing playbook with Product and Data to streamline and leverage product launches
  4. Launched ingredient branding strategy, securing two major clinic chain partnerships, and patient testimonials. Led proactive PR media and KOL campaigns
  5. Introduced MarTech AI for marketing automation and campaign efficiency (SFDC, ActiveCampaign, Plausible, Figma), aligned with Legal on GDPR, PDSG, ISO:27001 compliance

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