Business Consultant & Interim Manager, Chief Commercial Officer, Venture Developer

Accompany Pharma Company during M&A, digital transformation, business consulting

Digital university for medical students & digital learning products | revenue: €7 million | 75
employees
Chief Commercial Officer & Member of the Steering Board , interim position/intention
(maternity cover)
* Reviewed existing strategy, tools, website, processes and outcomes for investment round
* Refined strategy and set up KPIs | carried out regular benchmarking with competitors
* Controlled the implementation of customer journey and further development of
reporting system based on the respective KPIs with the necessary data analyses from
different sources, incl. customer insights
* Defined knowledge gap and created proposals on commercial excellence
* Developed sales & marcom strategy with clear focus on ROI (activities, e.g., online
marketing for lead generation and customer education), reporting
* Introduced omni-channel marketing plan, developing strategic communication plan,
USPs, messaging for different products and services
* Installed lean multi-project management and project delivery
* Steered project managers and drove project-related, cross-functional teams
* Gathered CRM requirements of all users, managing implementation and user trainings
* Direct report to investors, serving as sparring partner for expansion strategy and refine
business model | closely interacted with partners and vendors
Responsibility: Revenue of up to €7 million | budget of > €1 million | professionally and
disciplinarily managed 9 employees, incl. 2 executives
Achievements:
* Sustainable sales increases by 25% through new target group & stable existing customers
* Cost reductions by 60% through strategic planning despite 40% more campaign
achievements | engagement of 60% on SM through content planning | new website
* Lean organizational structure with excellent customer focus and student service

freelance partner network)
Business Consultant & Interim Manager
Consulted a digital venture with focus on expanding a medical company's strategy to
attract new customers, compete successfully
Planned generation of revenue by launching a new service based on AI
Assessed requirements, introduced new B2B business model for VC with the aim to
produce medical hard- and software devices with focus on digital patient records in
hospitals, ambulances, MVZs, etc. Partnership w university (sterile plastics)
Provided project support of agile set-up and implementation digital product computer
vision (Labs91 for Zeiss IQS)
Responsibility: Project volume of approx. €2 million each | professionally managed
project employees in a matrix organization and direct sparring partner with investors
Achievements:
* Design and development of a new business model and planned increase in sales by 25%
* Planned introduction of digital product for market entry DE




* Successful B2B business model (incl. market access, supply chain, product and IT) for
hardware + software product on digital patient records