WordPress / SEO Developer

Hamburg, Deutschland

Weltweit

Certified Web Developer (ILS)

Hamburg, Deutschland

Weltweit

Certified Web Developer (ILS)

Profilanlagen

Skills

Webenentwickler SEO Suchmaschienenoptimierung Wordpress Wordpress + WooCommerce WordPress - Komplettlösung WordPress API Webentwicklung und SEO Webdesign (Wordpress)Cloud (AWS/Azure/GCP)

I have been working intensively with WordPress and SEO since 2011 and have learned both the technical intricacies and strategic planning. During my several years at iProspect, I was able to further develop my skills in working with medium-sized and large companies. In 2021, I founded cehlerdev to combine my extensive SEO knowledge with my expertise in WordPress and web development. The goal is to develop and implement customized and holistic SEO solutions that deliver measurable results and sustainably increase the success of my clients.

Sprachen

DeutschMutterspracheEnglischverhandlungssicher

Projekthistorie

SEO Developer

cehler.dev LLC

Internet und Informationstechnologie

< 10 Mitarbeiter

Responsibilities:

SEO Strategy and Execution: Develop and implement comprehensive SEO strategies using advanced tools and algorithms, including a proprietary Search Potential Analysis (SPA) to enhance keyword targeting and market analysis.
Technical SEO Optimization: Program local SEO landing pages using AppScript and WordPress REST API, specializing in the creation of UX- and SEO-optimized WordPress websites and web apps.
Performance and Scalability: Manage and enhance cloud-based infrastructure to support efficient, lightweight, and highly accessible digital solutions, ensuring long-term growth and adaptability.
Automation and Integration: Streamline SEO processes through automation using the WordPress REST API, improving meta tags, images, and content optimization for enhanced search engine visibility.
Data Analysis and Reporting: Conduct in-depth analysis of user behavior and search performance, delivering detailed and actionable insights through clear, comprehensive reporting.
Continuous Improvement: Lead ongoing content and website optimization based on detailed data analysis to continually improve user engagement and search rankings.

Technical SEO

Gruner+Jahr

Medien und Verlage

5000-10.000 Mitarbeiter

Responsibilities:

Project Management: Spearheaded the agile development, meticulous planning, and efficient task management for the successful relaunch of the websites ELTERN.de and GEO.de, utilizing Jira for streamlined operations.
Data Analysis and Reporting: Generated customized reports using Google Sheets and App Script, enhancing data-driven decision-making processes.
Technical SEO: Conducted detailed website crawls with ScreamingFrog to gather critical data, followed by comprehensive analysis and preparation to inform strategic decisions and optimizations.
Insight Application: Synthesized and applied insights from extensive data analysis to ensure the successful implementation and relaunch of key digital properties.

Accomplishments:
I led the technical and SEO-driven relaunch of two leading German websites in the family and science sectors, encompassing over 5 million URLs and substantial annual organic search traffic. This endeavor involved detailed preparation and implementation strategies to enhance their digital presence and visibility significantly.

Downloads: Reference Letter, Showcase Report - Gruner+Jahr

Senior Technical SEO Consultant

iProspect

Marketing, PR und Design

250-500 Mitarbeiter

Responsibilities:

International SEO Strategy: Led the development and implementation of advanced SEO strategies, optimizing web presence and enhancing user engagement across multiple international markets.
SEO Analysis and Technical Audits: Performed in-depth SEO analyses and comprehensive technical audits, identifying critical gaps and opportunities in website architecture, content, and link profiles.
Strategic Implementation: Directed the strategic application of insights from audits and analyses to drive substantial improvements in search rankings and online visibility.
Performance Monitoring and Optimization: Continuously monitored website performance metrics, adapting strategies in real-time to optimize results and achieve targeted marketing goals.

Accomplishments:
Proven SEO success for Audi, Bosch, Brita, Globetrotter and more. WordPress relaunch preparation and implementation incl. UX, SEO, Performance and Data for Bosch IoT Suite, LV1871 and Gruma.

Downloads: Reference Letter, Showcase Report - iProspect