11.08.2025 aktualisiert
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Hamburg, Deutschland
Weltweit
Master in Business Administration (DE Dipl.-Kfm.)Skills
TelekommunikationMarketingManagerSenior Project ManagerMarketing ConsultingBrand ManagementProjektmanagementInterim ManagementB2BB2CStrategic MarketingSocial Media MarketingSocial Media AutomobilmarketingdigitalDigitales MarketingConsumer InsightsCustomer InsightsCustomer JourneyAutomotiveBrandinghands onIdeenproduktmanagementChinaFahrzeugtechnik
About me
Consultant and interim manager with 20 years of marketing experience, both strategic and hands-on.
I am a dedicated initiator, passionate about leading teams, bringing out the best in everyone, and ensuring sustainable success. I specialize in brand, positioning and target group-oriented communication in a digital world, always keeping an eye on the competition and current trends.
Core Competences
Marketing & Strategy: Addressing and retaining the target audience with the right message
Strategic Consulting & Change Management: Innovation and transformation with a focus on growth
Interim Manager: Building and leading teams, stakeholder management
Project Management: Reliable coordination of cross-departmental teams
Digital: Selecting the appropriate channels in a world of information overload
Target-oriented leadership: Successfully developing and managing committed employees
Cross-industry experience
Digital, telecommunications, automotive
Energy, trade, e-commerce
B2C, B2B
Work History
2005 - Freelance Project Manager / Interim Manager / Consultant for Mercedes-Benz, Vodafone, Telefónica, OTTO, Unilever, Deutsche Telekom, Deutsche Bahn, etc.
2003 - 2005 Head of Marketing at Renault Deutschland AG
2000 - 2003 Senior Consultant at UGW AG, projects with Audi, Mercedes-Benz, Opel, DHL
1998 - 2000 Dealer Consultant in the field, Peugeot Sales Region Nord, Hamburg
1996 - 1998 Product Manager, responsible for 3 car lines, Peugeot Germany
Professional Education
Dipl.-Kfm. (Master of Business Administration), Saarbrucken University, majors: Marketing, Retail (1996)
Freelance Professor in Hamburg, Zurich, Stuttgart (2002 - 2006), Lecturer with Examination Entitlement on Marketing and Consumer Behavior at Luneburg University (2008 - 2013),
Consultant and interim manager with 20 years of marketing experience, both strategic and hands-on.
I am a dedicated initiator, passionate about leading teams, bringing out the best in everyone, and ensuring sustainable success. I specialize in brand, positioning and target group-oriented communication in a digital world, always keeping an eye on the competition and current trends.
Core Competences
Marketing & Strategy: Addressing and retaining the target audience with the right message
Strategic Consulting & Change Management: Innovation and transformation with a focus on growth
Interim Manager: Building and leading teams, stakeholder management
Project Management: Reliable coordination of cross-departmental teams
Digital: Selecting the appropriate channels in a world of information overload
Target-oriented leadership: Successfully developing and managing committed employees
Cross-industry experience
Digital, telecommunications, automotive
Energy, trade, e-commerce
B2C, B2B
Work History
2005 - Freelance Project Manager / Interim Manager / Consultant for Mercedes-Benz, Vodafone, Telefónica, OTTO, Unilever, Deutsche Telekom, Deutsche Bahn, etc.
2003 - 2005 Head of Marketing at Renault Deutschland AG
2000 - 2003 Senior Consultant at UGW AG, projects with Audi, Mercedes-Benz, Opel, DHL
1998 - 2000 Dealer Consultant in the field, Peugeot Sales Region Nord, Hamburg
1996 - 1998 Product Manager, responsible for 3 car lines, Peugeot Germany
Professional Education
Dipl.-Kfm. (Master of Business Administration), Saarbrucken University, majors: Marketing, Retail (1996)
Freelance Professor in Hamburg, Zurich, Stuttgart (2002 - 2006), Lecturer with Examination Entitlement on Marketing and Consumer Behavior at Luneburg University (2008 - 2013),
Sprachen
DeutschMutterspracheEnglischverhandlungssicherFranzösischgutSpanischverhandlungssicher
Projekthistorie
- Role: Head of Marketing and Sales (interim)
- Objective: Shaping the transition of a company undergoing radical change after MBO
- Brand repositioning from a low-price brand (Tele2) to a sustainable, value-based provider (new brand Amiva), naming, target group definition, marketing, sales, and online strategy, CI and wording development, building up a team of 10
- Relaunch broadband business, initiation of cooperations, selection of external partners
- Member of the management board, constant driver for change in all areas of the company
- Role: Proket Manager
- Objective: Development and implementation of a network shift marketing strategy before, during and after the migration from Vodafone to Telefónica network
- Stakeholder management Marketing, IT, CS, Legal, Finance (Lebara DE and Lebara Ltd., London), selection and management of external agencies and service providers
- Competition monitoring, comm and trend monitoring (DE, int.), strategy derivation
- Interim management of the international migration project team, crisis management
- Role: Interim Head of Group Digital, Project Manager Digitization
- Objective: Development of a digital strategy for all divisions of the group, derivation of a personnel and internal billing concept, leadership and expansion of the team
- Reporting to C-level, coordination across the group (4 divisions, 22 LEs)
- Identification of e-commerce growth fields, selection of agencies and implementation partners, development of internal competence by doubling the number of FTEs
- Consulting the Executive Board in digital marketing, positioning and communication