06.11.2024 aktualisiert
Expertin für digitales Marketing
Skills
Marketing-Expertin mit klarem Fokus auf Performance
- Erfahrung als Head of Marketing in einem international erfolgreichen Unternehmen
- Strategisch, zielorientiert & immer hands-on
- Echte Begeisterung und Neugierde für digitales Marketing
- Digitales Marketing von der Strategie bis zum Report: Marketing-Strategie, Brand, Webdesign, Tools & Tracking, KPIs & Performance-Analyse, Kampagnenplanung, -umsetzung und -management
- Alle Kanäle: SEM (Adwords/Search/SEA, YouTube, Google Display Network/GDN), Display, RTB/Programmatic, Social Media, Content Marketing, Native Advertising, Email, Offline (Print, TV, OOH, Radio)
- Erfahrung im internationalen Umfeld eines großen Startups, aber auch in kleinen und mittelständischen Unternehmen als Freelancer
- B2C & B2B
Sprachen
Projekthistorie
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Building digital marketing for Babbel's new B2B Business unit
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○ Strategic planning and development of marketing activities for the new business unit
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○ Building up a team of performance marketing experts working across various marketing channels
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○ Definition of key target audiences and personas for new products
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Business planning and establishing KPIs and success metrics
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Marketing strategy consulting
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Performance Marketing projects across various channels: SEM, Social Media, Display, Email, Content Marketing, CRM, SEO, Print
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Strategic development of marketing channels (KPIs, Personas, Tracking Setup, Reporting, Business Planning, Coaching)
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Web design for small & medium companies
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Owning the budget for the region of Central Europe (Germany, Austria and Switzerland)
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Professional leadership for the team of dedicated channel managers for this region
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○ coaching & mentoring channel managers
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○ defining the channel mix and acquiring strategy
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○ cross-channel campaigns (ideation to reporting)
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P&L management for the region
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Development and communication of a regional strategy
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Identify business opportunities, driving the business towards KPI goals