03.10.2023 aktualisiert
100 % verfügbar
Digital Marketing Manager
Köln, Deutschland B.A. International Business
Skills
SEASocial Media AdsGoogle AdsTrackingWeb-TrackingTracking KonzepteConversion-Rate-OptimierungConversion OptimierungNative AdvertisingAnalyticsGoogle AnalyticsAdvanced Web AnalyticsReporting LösungenKPI ReportingReports & DashboardsDaten-Visualisierung (z.B. über Dashboards)Display adsAffiliatemarketingRetargeting/RemarketingA/B-Testing
Experienced Digital Marketing Manager with broad knowledge in Performance Marketing, DSGVO compliant Tracking, Analytics & Automation as well as Conversion-Optimization and Testing.
What I do and love:
Planning, execution, analysis and optimization of digital, data-driven cross-channel marketing solutions:
- Performance Marketing
- Tracking & Analytics
What I do and love:
Planning, execution, analysis and optimization of digital, data-driven cross-channel marketing solutions:
- Performance Marketing
- Tracking & Analytics
Sprachen
DeutschMutterspracheEnglischverhandlungssicherFranzösischgut
Projekthistorie
- Overall coordination, conception and management of highly targeted and measurable digital marketing solutions for the magazines Focus, Focus Money and BUNTE.
- Creation of maximally optimized as well as DSGVO compliant tracking setups.
- Provision of maximum control and optimization potential in order to operate each marketing channel as efficiently as possible.
- Creation of maximally optimized as well as DSGVO compliant tracking setups.
- Provision of maximum control and optimization potential in order to operate each marketing channel as efficiently as possible.
Planning and implementation of data-driven marketing solutions for small and medium-sized companies:
- Paid Search
- Display and Video Advertising
- Social Advertising
- Conversion & Performance Optimization
- Newsletter Management
- Advanced Tracking Solutions & Reporting Automation
- Paid Search
- Display and Video Advertising
- Social Advertising
- Conversion & Performance Optimization
- Newsletter Management
- Advanced Tracking Solutions & Reporting Automation
- Optimizing marketing processes to support data-driven, personalized communication along the digital customer journey.
- Developing digital concepts to increase traffic, conversion and lead generation.
- Supporting car dealerships' operational teams in choosing the right online marketing channels and measures for their sales goals.
- Managing cooperations between BMW car dealerships and external partners (marketing agency, web development agency)