Creative Director, User Experience Designer, Information Architect

I am Grit Hornich: creative, user experience designer and information architect.  

It is important to me to take a holistic view of digital products and services in the entire process of research, strategy, concept and design. This is the only way to turn ideas into good concepts that, with the help of innovative technologies, become functioning interactions and intelligent communication. In this sense, I am a driving force in the creation process, developing ideas together, implementing concepts and features, presenting results, and I am only satisfied when the user is satisfied. 

Methods and tools I have mastered for this purpose: card sorting, interviews, target group analysis, target-performance analysis, usability tests, design thinking, empathy maps, personas, customer journeys, storytelling, ideas, UX, wireframes, sitemaps, prototyping, documentation 
Tools: MS Office, iWork, Sketch, Invision, Axure, Jira, Adobe Suite, Slack, Wordpress, HTML, CSS 

I can rely on many years of experience in advertising and digital agencies. But almost even more valuable is my interest in trends and new developments in digital communication and their implementation. I closely follow the latest developments and constantly develop my knowledge and output. 

I would be happy to answer all your questions about me in a personal conversation and look forward to hearing from you.