Interim Management Digitale Transformation / Beratung Marketing und CRM

As an independent consultant I am supporting companies in the area of Digital Business Strategy, Marketing Technology and CRM.
With over 17 years industry experience and a proven track record working with numerous blue chip companies worldwide, I have built extensive knowledge in the area of data driven marketing, CRM, service design and agile project methodologies.
I am a flexible, committed individual who has excellent management, technical and communication skills.
During my professional career I have accompanied customers from consulting and agency perspective but also held various leadership positions at software vendors across the entire value chain - From business development and sales to presales and delivery roles.

Project Management Methodology
- PMI (PMP expired 2015)
- Prince2
- Scrum
- Pega SmartBPM

Package experience in the CRM / Marketing area
Salesforce.com - very strong
Salesforce Marketing Cloud - very strong
IBM Watson  - strong
IBM Marketing Software (Unica suite)- very strong
IBM Marketing Cloud - very strong
IBM Customer Experience Analytics (Tealeaf) - very strong
IBM Digital Analytics (Coremetrics)- very strong
IBM WebSphere Commerce - medium
IBM Order management (Sterling) - low
IBM SPSS – medium
SAP hybris - medium
Adobe Experience Manager - medium
Pega PRPC – strong
Google Analytics - medium