06.09.2022 aktualisiert
Digital & Social Media Advertising, Influencer Marketing, Project Lead Marketing, Media Partnerships
Skills
- Media & Social Advertising
- Project Management
- Teamwork & Leadership
- Content Production
- Analytical Skills
- Sales Skills
- Brand Communication
Sprachen
Projekthistorie
- Interimsmandate im Brand Marketing und Brandmanagement, Projekt- und Kampagnensteuerung, Markenführung, Werbeplanung, Produktion
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From 01/2020: Supporting a swiss cosmetic brand e.g. launching a webshop, digital transformation,
marketing team structure and responsibilites, campaign conception and production, reporting
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01/2018 – 12/2019 Freelancer at Telefónica Germany with focus on o2:
o Developing and realignment of the social media strategy
o Social media responsibility for integrated marketing campaigns with agency management, conception, content planning and creation and production, testing, surveys, reporting, controlling o Responsible for influencer marketing
o Supporting agency pitches and contractual matters
o Content production o2TV and Wincent Weiss music project
o Implementation of a young people brand: overall project coordination with conception-creation, media planning, evaluation, studio production, contracting, TV sponsorship, event coordination -
Complete realization influencer marketing campaigns for e.g. FMCG, fashion, travel brands
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Holistic social media consulting including content strategy, channel construction and story telling
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7NXT [A subsidiary of ProSiebenSat.1 Media SE]: Sales support for a new TV format
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Ströer Content Group: Post-merger integration for an influencer marketing platform (Tubevertise)
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Fresenius Hochschule: Supervision and proofreading bachelor ́s thesis
Head of Social Media Advertising
Developing a new sales and concept marketing department including all management activities e.g.
monitoring while being focused on influencer and social media marketing with direct report to the CEO.
Accountabilities included:
- Definition, pricing and launching new ad formats for owned facebook fanpages
- Increasing reach while setting up a publisher network
- Continuing previous influencer marketing campaigns
- Team building, training in-company staff members and employee management
- Coordination with other departments and developing holistic concepts
- Screening potential acquisitions for influencer marketing platforms together with the executive board
Achievements:
- First major collabroation launching a regional oriented telecommuniation product
- Successul continuation of influencer marketing business
stars
VP Sales Europe
Starting from scratch being responsible bringing Splay to GSA while building up a talent network and
introducing the new company and product to the market. Reporting directly to the Nordic CEO.
Accountabilities included:
- Talent acquisition for the influencer marketing platform GOsnap
- Introducing GOsnap to GSA potential clients and agencies and roll-out to other markets such as
France, Spain
- Supervision (inter-)national agencies and clients: portfolio planning, monitoring, forecasting and
management
- Developing and implementing customized influencer marketing concepts
- Building up an international sales and community/ talent manager team
- Setting-up German entitiy and all regarding topics e.g. payroll, office space, marketing and pressreleases
Achievements:
- Within first year a clearly positive result
- Created maintain and comprehensive deep knowledge and relationships in social media