Product Designer - UX / UI Consultant

I am a UX/UI designer who believes that a solid experience strategy is based on business, innovation, creativity and human-centered design, in order to drive perception, customer loyalty, increment appeal, adoption and business results. I am passionate about lead creative concepts to launch, directing and driving projects across complex digital ecosystems, build multidisciplinary teams able to solve design & business problems creating value through exceptional, unique and beautiful experiences. Always trying to create a positive impact through design.

Over 2 years I was former digital lead designer for Digital BMW, BMW M Global & BMW e-Mobility, all the global customer experience. I have leaded and supported other global brands to develop their digital services and products in order to stand out in the market. Some of these brands are Adobe Europe, Linde Healthcare, diverse Global Bosch brands, BMW Innovation & new Technologies, Kärcher Global, Continental EU, IKK Classic, Hoffmann Group, Wirecard, MediaMarktSaturn and more.

From July 2019 to Juni 2019 supporting Wirecard as Digital Experience Creative Director for the global consumer experience. This includes core experiences for all platforms, Design Systems and Products across the globe. Covering concept, experience design, interaction design, visual design, storytelling, marketing, branding and mentorship of designers. Generating proposals for quality improvements and standardization of digital processes in the company.


Since August 2019 supporting Hoffmann Group as Product Creative Director UX/UI to create a consistent and unified experience for a global product ecosystem. This includes core experiences for all digital platforms, Design Systems and Product Interfaces across the globe. Covering concept, experience design, interaction design, visual design, storytelling, marketing, branding and mentorship of designers. 

Specialties:
- Art Direction
- Branding
- Creative Direction
- Design Management
- Design Strategy
- Design Systems
- Digital Experience Design
- Information Architecture
- Interaction Design
- Marketing
- Product Design
- Rapid Prototyping
- Team Building
- Visual Design