Digitalveteran: Funnel, CRM, WordPress, SEM & Automation | Schnelle Lösungen, klare Ergebnisse

Development of a new online store for exclusive, high-priced rings.

Anticipated launch in fall 2021.

To Dos:

• Development of an online marketing strategy
• Setup of all relevant marketing channels (Instagram, Facebook, newsletter)
• Etc

More to be disclosed soon.

The company has been operating a webshop (online butchery) since 2016. Until summer 2020, sales stagnated or hardly developed. Therefore, the sale or closure of the business was considered.

In August 2020, I was called in to the project and my task was increase sales through Google Ads and move the business towards break-even as quickly as possible.

Original To Dos:

•     Keyword research
•     Set up Google Tag Manager
•     Set up Google Ads
•     Set up and link Google Shopping
•     Create Ad Texts
•     Configure Google Analytics correctly
•     Monitoring
•     Optimization
•     Reporting

To Dos in the further course:

•     Strategy development
•     Reactivation of the newsletter (now published weekly)
•     Reactivation of the blog (1 article per month)
•     Setup of Microsoft Ads
•     Training & Coaching for SEO
•     Correction of SEO-relevant weaknesses in cooperation with a developer
•     First tests in the direction of influencer marketing
•     Creation of a postcard campaign to reactivate previous customers
•     Setup on Ebay
•     Setup of Facebook Ads
•     Target group planning
•     Campaign creation for Facebook Ads

Interim conclusion:

•     Sales have steadily increased from month to month. In fall last year by up to 350% and between 10 and 220% in the months thereafter.
•     The Cost-Per-Acquisition could be reduced from 18 - 20 Euro to 8 - 12 Euro.
•     The Click-Through-Rate increased from an average of 1% to 1.5%.
•     Conversion tracking was not set up before my time - but is at a very good level with an average of 2.6%
•     For the year 2021, a solid six-figure turnover and a growth of 500% compared to the previous year is expected.

The newly founded, unofficial B2C subsidiary of a well-known, B2B dealer for flooring urgently needed competent support in customer acquisition. Already in the pitch phase, I created two different marketing strategies (brand marketing vs performance marketing) and a detailed marketing concept for the client.

The client was completely inexperienced in marketing, which is why a great deal of clarification work and expectation management was necessary with regard to the possibilities of the planned marketing budget. The client's company operates in an extremely competitive market dominated by home improvement retailers (DIY stores) and large online stores. Some of the latter have a head start of more than 10 years - and have built up a strong presence accordingly.

Original To Dos:

•     Keyword research
•     Competitive analysis
•     Setup of Google Tag Manager
•     Setup of Google Search Console
•     Setup of Google Ads
•     Setup of the Google Merchant Center
•     Campaign creation
•     Setup of Google Analytics
•     Setup of Google My Business
•     Onpage analysis (SEO)
•     Reporting

Additional To Dos:

•     Setup of a second Google Ads account ....
•     Liaison with Google ...
•     Setup of Microsoft Ads
•     Creation of campaigns on Microsoft Ads
•     Setup of Facebook Business Manager
•     Creation of campaigns on Facebook
•     Support on Instagram
•     Support on Paypal

Challenges:

•     New, unknown brand
•     High competition with strong, established competitors
•     Very high click prices
•     Expensive peak times
•     Small budget
•     Customer wants to grow fast and be profitable
•     Comparatively small product range
•     No existing advertising material
•     No in-house marketing resources

Achievements:
Despite the chaotic start, KPIs looked good. The client achieved a high five-figure result for the second consecutive month and the Ad Spend was inline with the budget.

Annotation:
Unfortunately, the client has not paid any of my invoices to date, so I stopped working with them in May.