Lead Product Designer / Lead Frontend Developer

?? About me
Innovator at heart, I thrive in creating cutting-edge digital experiences and building products that push boundaries. With 15+ years of experience in product development, I excel in leading vision, strategy, design, development and growth. My product-driven and forward-thinking approach has consistently achieved excellent customer satisfaction, significant business growth and ensured a competitive advantage for the businesses I've worked with.

??‍? Experience
2022 – now
Freelance Consultant: Product Lead, UX Design, Frontend Development, Product Growth, AI Development for various clients
Some projects:
Product Lead for Sales Funnel Creation & Optimization
Various D2C & B2C/B eCommerce clients: food, car accessories, supplements, print on demand, coaching, law, construction, finance

• Sales Funnels: Redesigned and streamlined user journeys from awareness to purchase, significantly reducing drop-offs and boosting conversion rates
• UX/UI Enhancements: Implemented user-centric design improvements using analytics data and consumer psychology insights that increased engagement, reduced bounce rates, and improved overall customer satisfaction
• Revenue Optimization: Developed and optimized upsell funnels, strategies and subscription models, consistently driving higher average order values and securing recurring revenue streams and high customer lifetime value
• Lead Generation: Revamped lead capture mechanisms and implemented innovative tools like calculators and quizzes, dramatically increasing the quality and quantity of leads across industries
• CRO: Transformed underperforming assets into high-converting revenue generators. Data-driven strategies consistently lifted conversion rates, reduced acquisition costs, and maximized marketing ROI
• Mobile Optimization: Introduced mobile-first design initiatives, substantially improving mobile conversions and expanding market reach
• Content Optimization: Enhanced various content types, including product pages, advertorials or video sales letters, consistently improving engagement and conversion metrics

Tech Stacks: Shopify, BigCommerce, Webflow, Typeform, HTML, CSS, Astro, Headless CMS, NextJS, React, Analytics tools, A/B Testing tools

Lead Product Designer
Software, Enterprise

• Conducted a comprehensive redesign of an enterprise XML documentation software, enhancing user experience and interface efficiency
• Led the creation of a design system in Figma, ensuring design consistency and scalability across the organization's digital products

Lead Product Designer & Developer, Design Systems

• Built a state-of-the-art Figma Design System with Design Tokens & Variables
• Created 10,000+ fully responsive and interactive components and variants for a seamless user experience on all devices
• Wrote a comprehensive documentation and style guide to maximize the utilization of the design system
• Implemented native dark mode and theming options for enhanced visual customization
• Built a seamless development integration with TailwindCSS and state-of-the-art design system development tooling like Tokens Studio, Style Dictionary, Storybook and more.

Tech Stack: HTML, CSS, Astro, TailwindCSS, React, NextJS, Style Dictionary, Storybook, Builder.io

AI, Machine Learning

• Dedicated self-study and coursework in AI development, generative AI, machine learning algorithms, and data science techniques
• Hands-on experience working with state-of-the-art AI models for text, image, video and voice generation using OpenAI, Anthropic, Replicate, Midjourney, Stable DIffusion and others
• Continuously staying updated with the latest advancements in AI through online courses and industry literature

Tech Stack: OpenAI API, Replicate API, React, NextJS, Vercel, Midjourney, Stable Diffusion, A1111, Python, Pytorch

Lead Product Designer Growth
eCommerce, Lead Generation

• Developed a UX sales funnel optimization strategy tailored for lead generation in the car finance industry, streamlining user journeys and enhancing conversion rates
• Coached and educated individuals focusing on UX improvements for a more efficient lead generation process
• Achieved significant results by implementing UX funnel optimization techniques, resulting in improved lead generation and conversion rates
• Created a comprehensive design system in Figma, ensuring consistency and efficiency in design workflows

Lead Product Designer

• Built a comprehensive productivity toolkit for product designers, comprising templates, systems, guidelines, and more
• Built a comprehensive UX, conversion and revenue toolkit specifically tailored for eCommerce and SaaS businesses
• Actively coached and educated individuals in the realms of product, design, technology, and marketing within the digital landscape

Tech Stack: HTML, CSS, TailwindCSS, React, NextJS, Strapi, Supabase
2017 – 2022

Freelance Consultant: Product Lead, UX Design, Frontend Development for various clients
Some projects:
Head of User Experience & Frontend Development
Software, Energy

• Create a comprehensive UX & frontend strategy and roadmap
• Developed a robust frontend architecture and workflow, leveraging a custom design system and modern frontend technologies
• Took the initiative to lead UX & frontend workshops and spearhead team growth activities, fostering skill development and collaboration
  Tech Stack: HTML, Sass, JS (ES2015+), React, jQuery, Webpack, Design Sys- tem, Spring Framework

Head of User Experience & Frontend Development
eCommerce, Retail, Home & Living

• Built and nurtured a high-performing agile team of designers and developers
• Led the successful Hybris shop relaunch from product, UX, and frontend perspectives, boosting CR by 10%+
• Continuously optimized relevant KPIs through research, conversion rate optimization (CRO), A/B testing, personalization, and more
• Developed a comprehensive design system encompassing principles, patterns, UI elements, guides and more for 50+ designers, developers and marketers
• Provided coaching and guidance to our international team through design and frontend workshops, fostering skill development and collaboration
  Tech Stack: HTML, Sass, Modern JS, Vue, jQuery, Webpack, SAP Hybris, Spartacus (Angular), Design System, Docker

Lead Frontend Developer
eCommerce, Enterprise B2B

• led the UX & frontend launch of B2B SAP Commerce Cloud app, ensuring a seamless user experience
• established a modern frontend workflow and strategy
• conducted user research and implemented UX enhancements to further enhance the overall customer experience
• ongoing optimization of the frontend architecture, user experience, usability and web performance
  Tech Stack: HTML, Sass, Bootstrap, JS (ES2015+), jQuery, React, Web- pack, SAP Hybris/Commerce Cloud, JSP, Spring

2014 – 2016
Head of User Experience, Lead Frontend Developer eCommerce

• Led the relaunch of two eCommerce platforms, positively impacting the workflows of 100+ team members and enhancing the online experience for our 5 million+ customers
• Initiated and successfully implemented a comprehensive modular design system, benefiting over 100 cross-functional professionals, including PMs, designers, engineers, and marketers, resulting in improved efficiency and consistency in our projects
• Strategically elevated KPIs through research, CRO strategies, A/B testing and personalized approaches, driving tangible improvements in user engagement and business outcomes
• Provided coaching to our team members during design and frontend workshops, fostering their growth and expertise

Tech Stack: HTML, Sass, JS, jQuery, AngularJS (1.x), VueJS, Git, PHP, Zend
2009 – 2014

Freelance Consultant: Product Design & Development for various clients
Some projects:

• Led the UX & UI design and development of a QR Code Management Software, streamlining the process of creating, tracking, and analyzing QR codes for businesses, resulting in data-driven decision-making and marketing
• Designed a QR Code Reader App that offers a seamless and user-friendly experience for quickly scanning QR codes
• Led the development of a Social Couponing Application, empowering businesses to engage with customers through social media-driven promotions, boosting customer acquisition and retention

Tech Stack: HTML, CSS, Sass, Bootstrap, JS, jQuery, Gulp, AngularJS (v1.x), Wordpress, WooCommerce, PHP, Zend, Git

?? Skills
Product, UX, UI, Growth
I’m an expert in delivering outstanding digital products, focusing on creating user-centric designs that ensure seamless and engaging experiences through comprehensive research and innovative design strategies.
My data-driven and results-oriented approach has consistently achieved significant ROI, substantial revenue increases and ensured a competitive advantage for the businesses I've worked with.

• Product Management: Vision, Mission, Strategy, OKR, Leadership, Product Management, Mentoring, Workshop Facilitation, Innovation, Design Thinking, Design Sprint, Lean, Agile, Project Management, Scrum
• Product Design: Digital Product Design, UX Strategy, User Experience (UX), User Interface Design (UI), User Research (Quantitative & Qualitative Research), Usability, Accessibility, Design Workshops, Service Design, HCD, Information Architecture, Wireframing, Prototyping, Interaction Design, Design Systems, Design Tokens, UI Patterns
• Analytics & Growth: Customer Journey Analysis, Psychology, Content Strategy, Growth Hacking, Lead Generation, Sales Funnels, Conversion Rate Optimization, A/B Testing, Web Analytics, Session Replays & Heatmaps, Surveys, Personalization, Marketing Automation
• Design Tools: Figma, Figjam, Maze, Miro, Sketch, Adobe Creative Suite, Framer, Axure, Blender
• Growth Tools: Google Analytics, GTM, Posthog, (Google Optimize), Optimizely, Growthbook, Exactag, Hotjar/Contentsquare, Clarity, Hubspot, Salesforce, Brevo, Typeform, Tally, Zapier, Make, n8n

Frontend Development, AI
I bring extensive experience in crafting engaging, high-performance web interfaces using modern technologies like React with NextJS and Vue with Nuxt. My proficiency in cutting-edge concepts ensures that I create aesthetically pleasing and highly functional websites.
In parallel, my expertise in AI complements my frontend and UX capabilities, allowing me to integrate intelligent, automated features into web applications for a more interactive and personalized user experience.
Web: HTML, CSS, Sass, Modern JS, Typescript, React + NextJS, Vue + Nuxt, Astro, TailwindCSS, shadcn, Bootstrap & similar, jQuery, JSON, GraphQL, PWA, Atomic Design, Design Systems, Web Performance, Core Web Vitals, ThreeJS, Git, Docker, Webflow, Wordpress, Strapi, Sanity, Contentful, Shopify, SAP Hybris/Commerce Cloud, VS Code, Cursor, ClaudeDev
AI: LLMs, GPTs, RAG, Ollama, ChatGPT, Claude, Gemini, Mistral, Llama, Langchain, Huggingface, Flux, Midjourney, Stable Diffusion, Loras, SVD, Runway, KlingAI, AI Chatbots, Automation, OpenAI API, Anthropic API, Replicate API, Google API, Elevenlabs, Suno, udio, Python, Pytorch, A1111, ComfyUI

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Industry Experience
eCommerce, SaaS, Retail, Marketplace, Energy, Home & Living, Food, Real Estate, Event, Logistics, Healthcare, Consulting, Agency, Startups, Enterprise
Languages
German, English, Russian
Personal Interests
Design, Tech, AI, Psychology, Leadership, Marketing, Innovation, Football, Fitness, Travel, Chess, Foosball/Kicker