11.09.2023 aktualisiert
100 % verfügbar
MARKETING EXPERT FOR FAST-PACED AND DATA-DRIVEN ORGANIZATIONS
Hamburg, Deutschland
Deutschland +2
B.A.Skills
Marketing AutomationMarketing LeitungDigital MarketingMobile MarketingKampagnen ManagerMarketing OptimierungMarketing AnalyticsMarketing DataMarketing TechnologyMarketing & KommunikationOnline Marketing
Result-driven marketing professional with digital / mobile focus accelerating growth and organizational capability for Fortune 500, mid-size companies and start ups.
+14 years of experience in leveraging marketing at the intersection of communication, brand, CX, data and technology.
Budget responsibility 50 Mio. € l 15 direct reports.
+14 years of experience in leveraging marketing at the intersection of communication, brand, CX, data and technology.
Budget responsibility 50 Mio. € l 15 direct reports.
- Delivering measurable business success according to objectives e.g. market share, brand value, acquisition and retention efficiency
- Building and leading capable teams, leveraging cross-functional collaboration and fostering sustainable cohesiveness across the organization
- Implementing methodologically profound and highly actionable solutions for B2B, B2C and platform businesses in national and international markets
- Managing the marketing portfolio across the customer journey and accelerating marketing intelligence and automation
Sprachen
DeutschMutterspracheEnglischverhandlungssicherFranzösischGrundkenntnisse
Projekthistorie
Industry: Finance l FNZ & Ebase Bank Start Up l 20 FTE l Total assets: 20 Mio. Euro l www.fnz.com, www.finvesto.de
- Task: Go-to-market strategy | Plan for launch readyness| Represent marketing towards board & shareholder
- Results: Brand strategy & design | Go-to-market strategy & business case 2024/2025 | Marketing plan 2024
Industry: Finance l 1.300 FTE l Sales 4,07 Bio. Euro (2019) l www.wuestenrot.de
- Task: Identify key automation potentials in sales and consumer marketing (acquisition, lead nurturing
- Results: Decision paper for management board (Prioritized automation potentials, implementation roadmap)
Industry: Pharma RX (Vaccines) l 100.000 FTE l Sales 39 Bio. Euro (2019) l www.gsk.com
- Task: Create consumer-driven demand for shingles vaccinations | Implement ROI tracking | Build team & structures
- Responsibility: Mid eight digits Euro budget |4 agencies | 1 direct report | 12 cross-functional team members
- Results: Increase of awareness: +50%, relevance: +38%, consumer-driven demand for shingles vaccination: +28% |