Online Marketing Manager / Performance Marketing SEA / SEO

Energetic Digital Marketing professional passionate about developing and implementing initiatives to optimize digital marketing campaigns across all channels. Strong grasp of current marketing tools and strategies with excellent track record of leading integrated campaigns from concept through execution. Enthusiastic collaborator accustomed to building rapport with marketing teams, programmers and vendors to launch campaigns within time and budget constraints.

SKILS
Digital marketing
Online marketing strategies
Marketing automation platforms
Google Marketing Platform
SEO proficiency
Web analytics

Technology Expertise
Platforms: Google Marketing Platform, Facebook Business Manager, Oracle, SEMrush
Tools: Google Ads, Facebook Ad Manager, Eloqua, Mailchimp, Google Search Console, Google API
SEO: Keyword research and optimization, Yoast, SEMrush, Google keyword planer, Onpage SEO
Analytics: Google Analytics, Web analytics
E-commerce: WooCommerce, Stripe
UI: WordPress, HTML, CSS

Experience

• Masterminded highly successful digital strategies for various platforms to attract customer engagement.
• Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
• Executed all digital marketing initiatives, including eCommerce marketing strategy, SEO and SEM and social media content.
• Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.
• Directed traffic growth strategies, including SEO, affiliate linking campaigns, content distribution, email marketing and trackbacks.
• Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
• Interviewed, onboarded and mentored 10+ sales and marketing professionals and provided training on organizational strategies, Google Ads and Google Analytics.