19.11.2024 aktualisiert

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AI Consultant (generative AI)

Gablingen, Deutschland
Weltweit
Master of Business Administration (MBA), Bachelor of Arts (Business & Economics)
Gablingen, Deutschland
Weltweit
Master of Business Administration (MBA), Bachelor of Arts (Business & Economics)

Profilanlagen

Michael Hoffmann_Zertifikate.pdf
Michael Hoffmann (9).pdf

Skills

Künstliche IntelligenzProzessoptimierungStrategisches ManagementKundenerfahrungChange ManagementBeratungsansätzeDigitalisierungVertriebMarketingMarktforschungPersonaProdukt ManagementBlockchainSoziale MedienStakeholder ManagementGeschäftsstrategienChatbotsLarge Language ModelsGenerative AI
Beratungsansatz Fokus: 
> Strategieentwicklung zum Einsatz generativer KI im Unternehmen (Prozessoptimierung) und Produkten (Customer Experience)
> Use Case Entwicklung und Bewertung für den Einsatz generativer KI (Kosten/Nutzen, strategische Weiterentwicklung) 
> Change Management: Grounding zum Thema generative KI für Mitarbeiter und Management
> Implementierungs- und Roll-Out Planung, Training 

Implementierung von KI Use Cases
> generative KI im Marketing (erstellen von Personas, Text, Bilder, Zielgruppenansprachen, Social Media Posts, Marketingautomatisierung)
> generative KI in der direkten Customer Experience (ChatBots, Integration von Funktionen in digitalen Produkten LLMs/SLMs)
> generative KI in der Prozessoptimierung (aufbau eines Unternehmensinternen GPTs, etc.)  


Weitere Kenntnisse: 
> Aufbau und Skalierung von Corporate Start-Ups
> Leitung Produktmanagement und Market-Intelligence
> Themen: Digitalisierung, künstliche Intelligenz, Blockchain
> Konzeption, Strategie und Umsetzung (digitaler) Produkte
> Abteilungsaufbau und Leitung
> Go-to-market Strategien
> Customer Journey
> Change Management Digitalisierung
> Transformation von klassisch zu digital
> Stakeholder Management
> Aufbau von Partner Ökosystemen
> Unternehmens Kooperationen

> Branchekenntnis (Automobil, Elektrowerkzeuge, professionelle Küchen, Food & Beverage, Consulting)
> Leitung, Produktmanagement, Vertrieb/Marketing, Marktforschung 

Sprachen

DeutschMutterspracheEnglischverhandlungssicher

Projekthistorie

AI Consultant/Digital Transformation Manager (Freelancer/Consultant)

Freelancer

Sonstiges

< 10 Mitarbeiter

PROJECTS
> Built up blockchain expert knowledge
> Networking within blockchain and AI space (initiator of a blockchain expert network)
> created, implemented and conducted a blockchain training program
> strategic advisor for financial service company

Director Product & Growth for a digital platform product (corporate start-up)

RATIONAL AG

Industrie und Maschinenbau

1000-5000 Mitarbeiter

POSITIONS/RESPONSIBILITIES
> responsibility for product- and partner management and sales/marketing
> strategy and implementation of new digital solution (ecosystem platform model)
> go-to-market strategy (sales channels (D2C & multiplier) and marketing)
> defining new customer journey for digital products and new roles for success
> customer centric development of product and roadmap
> change management (processes and mindset) within international organization
> promotion of digital solution to the board and supervisory board
> partner ecosystem strategy and partner acquisition
> team lead

MAIN ACHIEVEMENTS
> created digital platform product with best market fit
> won 30 B2B paying customers for digital platform solution and 15 partner companies for platform ecosystem
> successfully implemented internal and external operations change processes for digital products
> built up teams for sales, product and partner management

Senior Manager Market Intelligence & Business Development

RATIONAL AG

Industrie und Maschinenbau

1000-5000 Mitarbeiter

RESPONSIBILITIES
> establish new department 'Market Intelligence' (as fact based desicion making)
> responsible for digital transformation topics
> strategy lead for new digital business model within the organization
> consulting and coaching within the international organization
> proactive initiation and lead of enterprise cooperation projects
> creation and implementation of new 'requirements management' approach
> set-up software based knowledge management platform
> conducting qualitative and quantitative research projects
> leading internal and external workshops

MAIN ACHIEVEMENTS
> created global trend and strategy report, used as basis for executive decision-making
> led one large cap enterprise cooperation project to success
> won approval for a dedicated robot/automation task force and digital solution approach
> grew to leading internal expert for digital transformation, new business models, business- and trend analysis

Kontaktanfrage

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