03.04.2025 aktualisiert
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Customer Experience Architect | IT-Projectmanager | Digitalization Strategist
Kirchzarten, Deutschland
Weltweit
M.Sc. Engineering and ManagementSkills
InnovationAdobe ExperienceKünstliche IntelligenzSoftware-PlattformAutomobilindustrieBusiness MarketingKundenerfahrungContent ManagementCertified Scrum Product OwnerPersonalisierungDigitalisierungTechnologiestrategienOauthSalesforce Marketing CloudStrategieausführungEigentum an den ProduktenSupply Chain ManagementGenerative AIBackendTOGAFAdobeDigitalstrategieMulesoft
Digital Strategy & Product Ownership
- Product owner for omni-channel marketing platform
- Expertise in content supply chain management, especially automotive
- Product strategy, roadmaps, prioritization of features and backlog management
- Digital product development from Idea to market launch
- Solution architectures with Adobe Experience Manager & Salesforce Marketing Cloud
- Backend integration (MuleSoft) and OAuth 2.0 authentication
- Generative AI (GPT-4o, Adobe Firefly, Flux.1) for content creation
- Project management & agile control according to SAFe and TOGAF standards
- Stakeholder management at management level, cross-functional team coordination
- Interface management between development and business topics
- Ability to communicate complex technologies in an understandable and convincing way
- Personalization of content at scale
- Integration of AI solutions across various domains
- Value design methods and license models
Sprachen
DeutschMutterspracheEnglischverhandlungssicher
Projekthistorie
Responsible for the group wide Content-Supply-Chain, that enables marketers to create personalized omni-channel campaigns. Managing the feature roadmap and multi-brand rollout, as well as introducing workflows and GenAI capabilities, such as the integration of GPT-4o and Adobe Firefly for personalization at scale. This role includes managing cross-functional teams, collaborating with developers, analysts and business owners as well as reporting to executive management
Strategic expansion of In-Car Marketing to drive revenue and customer engagement. This includes targeted conversion initiatives for featureson- demand and other services to unlock new monetization opportunities.
Operationalization of the email marketing vision at Porsche AG