14.08.2023 aktualisiert
40 % verfügbar
Business Development, Marketing & Positioning Specialist
Bassersdorf, Schweiz
Weltweit
Diplom-BetriebswirtSkills
InnovationBusiness MarketingBusiness To BusinessBusiness-To-ConsumerBusiness DevelopmentMarkenbewusstseinSaasBeratungContent MarketingDigitale MarkenbindungDigitalisierungE-CommerceMarketingProjektmanagementBlockchainRetail-ManagementEinzelhandelStrategische PartnerschaftGeschäftsstrategienAuswahl von ZielmarktWeb 2.0MarkenbildungMarkenerlebnisKonsumgüterEthereumWeb3.jsFintechB2C Marketing
Marketing, Business Development, Digital Transformation, Brand Positioning, E-Commerce, Retail, Go-To-Market Strategy, Business Models, SaaS, B2C, B2B, D2C, Web3
Hello there! I’m Patrick Urban. My journey spans over 25 years of experience in tech, digitization, digital transformation, SaaS, B2C, B2B, retail, and consumer goods, serving as a seasoned executive and former C-Level manager. My hands-on mentality has guided me in reshaping businesses, steering them towards sustainable growth in an ever-evolving digital world.
I thrive at the intersection of marketing and business development. My skills allow me to align your brand, the respective product and service offerings, and business with your target audience and the ever-changing market dynamics. My approach, cultivated from analyzing your brand, business strategy, product and service portfolio, and operational processes, provides a fresh, user-centric perspective into your operations.
As an execution-driven business development manager and astute positioning specialist my services extend beyond consultation. I ensure your strategic vision morphs into sustainable growth. This involves orchestrating strategic partnerships, managing projects, and overseeing implementation processes.
At the heart of my work lies a steadfast focus on the end-user. I craft scalable, accessible strategies that ensure your products and services don’t merely innovate but also resonate with your target audience.
Facing the challenges that tech, Web3, and traditional companies often grapple with, I provide bespoke marketing, brand positioning, and business development services. These services are delivered in a strategic and yet operational manner, designed to be feasible.
Together, let’s join hands to elevate your business and unlock its full potential.
Hello there! I’m Patrick Urban. My journey spans over 25 years of experience in tech, digitization, digital transformation, SaaS, B2C, B2B, retail, and consumer goods, serving as a seasoned executive and former C-Level manager. My hands-on mentality has guided me in reshaping businesses, steering them towards sustainable growth in an ever-evolving digital world.
I thrive at the intersection of marketing and business development. My skills allow me to align your brand, the respective product and service offerings, and business with your target audience and the ever-changing market dynamics. My approach, cultivated from analyzing your brand, business strategy, product and service portfolio, and operational processes, provides a fresh, user-centric perspective into your operations.
As an execution-driven business development manager and astute positioning specialist my services extend beyond consultation. I ensure your strategic vision morphs into sustainable growth. This involves orchestrating strategic partnerships, managing projects, and overseeing implementation processes.
At the heart of my work lies a steadfast focus on the end-user. I craft scalable, accessible strategies that ensure your products and services don’t merely innovate but also resonate with your target audience.
Facing the challenges that tech, Web3, and traditional companies often grapple with, I provide bespoke marketing, brand positioning, and business development services. These services are delivered in a strategic and yet operational manner, designed to be feasible.
Together, let’s join hands to elevate your business and unlock its full potential.
Sprachen
DeutschMutterspracheEnglischverhandlungssicherFranzösischgut
Projekthistorie
Business Developer, Fractional CMO, Senior Project Manager for Tech companies, Web3, and traditional firms, www.urban-7.net / www.7oranges.xyz
- Overseeing, managing the process of B2B and B2C marketing activities (end-to-end) / digital transformation / brand positioning
- Development of new business areas, business models, and pricing strategies
- Development of SaaS platforms, e.g. for business software applications, prepaid cards
- Creation of web shops including customer journey, product assortment
Digitization of consumer processes B2B2C (purchase, order,
payment processes)
Responsible for Marketing, however, given it is a start-up company,
the positions are not statically delineated. Consequently, I have been
playing an important role in sales, the development of a market unit,
digital transformation, product management, compliance regulations,
payment implementations, set-up of structures and processes,
partner management, and in project management.
* Development of a market unit
- Definition of the go-to-market strategy
- Set-up of structures and processes in the market itself
- Development of digital products for this market unit
- Set-up of compliance regulations
* Marketing
- Product development (end-to-end)
- Marketing of digital products
- Implementation of marketing campaigns
- Content development
- Development and design of marketing messages
* Sales: lead generation, deal closing
* Project management: project management all the way to market
implementation
* Know-how in payment (Paythru and, eWallet solutions, KYC):
regulatory, legally compliant implementation of systems and
processes
payment processes)
Responsible for Marketing, however, given it is a start-up company,
the positions are not statically delineated. Consequently, I have been
playing an important role in sales, the development of a market unit,
digital transformation, product management, compliance regulations,
payment implementations, set-up of structures and processes,
partner management, and in project management.
* Development of a market unit
- Definition of the go-to-market strategy
- Set-up of structures and processes in the market itself
- Development of digital products for this market unit
- Set-up of compliance regulations
* Marketing
- Product development (end-to-end)
- Marketing of digital products
- Implementation of marketing campaigns
- Content development
- Development and design of marketing messages
* Sales: lead generation, deal closing
* Project management: project management all the way to market
implementation
* Know-how in payment (Paythru and, eWallet solutions, KYC):
regulatory, legally compliant implementation of systems and
processes
Distribution of different software for mobile payment/e-commerce
platforms / digital transformation
platforms / digital transformation