Kommunikationsprofi mit über 25 Jahren Erfahrung in der strategischen und operative Markenführung.

I’m a senior B2B marketing professional with over 25 years of experience across industries, markets and communication formats. My core strength: translating complex topics into clear, relevant, and conversion-oriented content – from whitepapers, newsletters and landing pages to campaign claims, product copy and video scripts.

I’ve led international marketing teams (e.g. as VP Marketing at MEYLE, Marketing Director at Denios or Senior Brand Manager at Montblanc), developed brand strategies, launched award-winning campaigns, and implemented CRM- and SEO-driven content processes. One of my proudest achievements: the campaign “Is this the future sound of eMobility?”, which won both the Best of B2B Marketing Award 2023 and the PR Report Award.

Equally impactful: a whitepaper I created for DENIOS on hazardous materials storage, which was downloaded over 4,000 times through a structured lead funnel – concept, copy and rollout were fully in my hands.

Despite leadership roles, I’ve always remained hands-on. My attention to detail and quality was shaped during my early years at top German agencies like Springer & Jacoby, Jung von Matt and Scholz & Friends. To this day, I enjoy crafting messages that are both strategic and sharp.
I also bring experience in HR communication and employer branding, having supported internal teams with content for career platforms, recruitment storytelling and corporate values communication.

I’m a certified AI Manager, Prompt Engineer, and trained Agile Coach – combining strategic thinking, technical understanding, and structured methodology in my day-to-day work.

I’m currently writing a book on AI in B2B marketing, focusing on ethical, strategic and creative implications.

In short: I’m a modern strategist and emotional storyteller in one – ready to contribute with structure, creativity and real-world experience.