11.11.2025 aktualisiert
100 % verfügbar
Strategic and hands-on Marketing Specialist/Manager
Kamp-Lintfort, Deutschland
Weltweit
B.A. Product DesignÜber mich
Strategic and hands-on Marketing Manager with over 10 years of experience in B2B marketing. Proven success in go-to-market strategy, paid media, and campaign optimization. I bring a track record of aligning marketing initiatives to commercial outcomes. Fluent in English and German.
Skills
WerbekampagneGoogle AdwordsKünstliche IntelligenzData AnalysisDigital MarketingMarketingStrategisches MarketingMarketing AnalyticsMarketing-AutomatisierungMarketing PerformanceMarketing-ManagementPerformance-MarketingWeb-PlattformenWorkflowsMarkenbildungKampagnenBezahlte WerbungContent-Strategie
Marketing Management and Leadership
Strategic marketing management with comprehensive leadership experience in team coordination and campaign execution
Digital Marketing and Analytics
Advanced digital marketing expertise including Google Ads, LinkedIn campaigns, and performance analytics
Brand Building and Strategy
Comprehensive brand development and strategic positioning across multiple industries and markets
Content Strategy and Creation
Content marketing strategy development and execution across various digital platforms
Marketing Automation
AI-driven marketing and workflow automation implementation for improved efficiency
Performance Marketing
Data-driven growth and performance marketing optimization for measurable results
Paid Media Management
Comprehensive paid advertising campaign management across multiple channels
Marketing Analytics and Reporting
Advanced analytics implementation and reporting for marketing performance measurement
Strategic marketing management with comprehensive leadership experience in team coordination and campaign execution
Digital Marketing and Analytics
Advanced digital marketing expertise including Google Ads, LinkedIn campaigns, and performance analytics
Brand Building and Strategy
Comprehensive brand development and strategic positioning across multiple industries and markets
Content Strategy and Creation
Content marketing strategy development and execution across various digital platforms
Marketing Automation
AI-driven marketing and workflow automation implementation for improved efficiency
Performance Marketing
Data-driven growth and performance marketing optimization for measurable results
Paid Media Management
Comprehensive paid advertising campaign management across multiple channels
Marketing Analytics and Reporting
Advanced analytics implementation and reporting for marketing performance measurement
Sprachen
DeutschverhandlungssicherEnglischMuttersprache
Projekthistorie
Led brand repositioning to reach new verticals beyond automotive, contributing to increased visibility and market expansion. Developed comprehensive go-to-market strategy and executed product launches. Managed digital campaigns across Google and LinkedIn, maintaining a consistent CTR above 3% and average CPL by 18% over 24 months.
Developed and executed digital campaigns across Google and LinkedIn, maintaining a consistent CTR above 3%. Spearheaded A/B testing and quality score monitoring, improving Google Ads efficiency and helping reduce CPC by 15%. Managed comprehensive performance marketing and lead generation campaigns.
Developed a go-to-market approach for Soulamente, a fitness brand, including brand identity, messaging, and positioning strategy. Managed agency partners to execute performance marketing campaigns. Helped define KPIs at launch stage, supporting sustainable campaign iterations focused on awareness and first conversions.