Strategie, Marke, Marketing und Nachhaltigkeit

Professional knowledge:
‣ Brand-Management / Brand Consulting (Strategy, Concepts,
Creative Planning, Implementation)
‣ Brand- und Communication concepts (incl. Employer Branding)
‣ Strategy development and implementation
‣ Digitale transformation projects (Research, Strategy, Business
Models, eCommerce, Brand, Products, Process)
‣ Sustainability Strategies (Workshop, Startegie, Implementierung, Reports)
‣ Digital Planning, Online Shops, Campaign-Management
(eCommerce)
‣ Design Thinking / Business Sprint Workshops
‣ Project-Management (agile & waterfall)
‣ Customer Experience / Customer Journey - Research, Development
& Implementation (UX Strategy)
‣ Organizational Development and Change Management
‣ Leadership experience / coaching

Competencies
‣ 20+ years Strategy and Brand Management (international &
national - B2B & B2C)
‣ 20+ years conception and implementation of Strategy- and
Brandworkshops, Seminars, Boot-Camps, Keynote-Speaker,
Trainings, Coaching, C-Level presentations
‣ 7 years Strategy and concepts of IT-Solutions, e/mCommerce,
Software Applications and App-Concepts
‣ 7 years Customer Journey / Service Design / CX & UX Concepts
‣ 20+ years development and implementation of Brand and
Communication-strategies (offline/online)