Senior Digital & Data-Driven Marketing Consultant. Product Owner. Scrum Master.

Senior Digital & Data-Driven Marketing Consultant | Agile Coach. Product Owner & Scrum Master
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► Fokus: Life Science & Pharma | Medien | Handel
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+++ English Version below +++

Über mich:
Ich unterstütze Unternehmen dabei, ihre digitale Wertschöpfung zu steigern – mit datengetriebenen Strategien, Performance Marketing und agilen Methoden.

Mit über zehn Jahren Erfahrung entwickle ich kanalübergreifende Omnichannel-Kampagnen, konzipiere skalierbare Customer Journeys und optimiere systematisch Conversion Rates. Als zertifizierter Scrum Master (PSM II), Product Owner (PSPO II) und OKR-Coach begleite ich Teams zudem durch agile Transformationsprozesse – effizient, praxisnah und lösungsorientiert.
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Meine Leistungen im Überblick:

• Strategische Beratung & Umsetzung digitaler Marketingstrategien
• Agile Coaching & Agile Transformation (Scrum, OKR, Lean Startup)
• Personalisierte Omnichannel-Kampagnen (inkl. Marketing Automation)
• Entwicklung & Optimierung von Customer Journeys & Funnels
• Leadgenerierung & Leadmanagement
• Data-Driven Marketing & Performance Marketing
• Product Ownership & agile Projektsteuerung
• Moderation von Workshops (OKR, Scrum Zeremonien)
• Interim Management
• Stakeholder-Management & Führung crossfunktionaler Teams

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Tools & Plattformen:
Jira, Confluence, Hubspot, ActiveCampaign, Emarsys, LinkedIn Ads, Google Ads, Meta Ads, ChatGPT, Gemini, Perplexity, JasperAI, PowerBI, Veeva, Wordpress u. v. m.
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☎ Kontaktieren Sie mich gern, wenn  digitale Strategie skalieren und nachhaltig erfolgreicher machen möchten.
 

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Senior Digital & Data-Driven Marketing Consultant | Agile Coach. Product Owner & Scrum Master
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► Focus: Life Sciences & Pharma | Media | Retail
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About me:
I support companies in unlocking their full digital potential – through data-driven strategies, performance marketing, and agile ways of working.

With over 10 years of experience, I design and implement cross-channel omnichannel campaigns, develop scalable customer journeys, and systematically improve conversion rates. As a certified Scrum Master, Product Owner, and OKR Coach, I guide teams through agile transformation processes – hands-on, solution-oriented, and focused on measurable business impact.
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Key services:

• Digital marketing strategy & execution
• Agile coaching & transformation (Scrum, OKR, Lean Startup)
• Omnichannel campaign design & marketing automation
• Customer journey mapping & funnel optimization
• Lead generation & lead management
• Product ownership & agile project management
• Workshop facilitation (OKR, Scrum ceremonies)
• Interim management & stakeholder communication

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Tools & platforms:
Jira, Confluence, Hubspot, ActiveCampaign, Emarsys, LinkedIn Ads, Google Ads, Meta Ads, ChatGPT, Gemini, Perplexity, JasperAI, PowerBI, Veeva, Wordpress and more
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☎ Get in touch to discuss how we can scale your digital strategy – effectively, sustainably, and with measurable results.