18.06.2024 aktualisiert
100 % verfügbar
Lead Product Designer
Wien, Österreich
Weltweit
Bachelor of Arts – Information DesignSkills
UI & UXDesign SystemWeb DesignerUser Reasearchinteraction designFigmaUser flowsApp Designproduct designdesign systems
My name's Ashley Winkler but everyone calls me Ash. I'm a full-stack product designer focussed on building scalable products, systems and teams, a creative native, an illustrator, an entrepreneur, a miniature maker, a raconteuse, an artist and a constant wo/anderer. I am based in Vienna, Austria and I work remotely.
I'm a business-minded, results-driven and code-adjacent design leader with managerial experience, solving problems with a collaborative approach that's grounded in user experience and strategy. I like to build fast, iterate a lot and question my own personal biases. I design for people not users and value usability, inclusivity, accessibility and equality. I specialise in designing complex and technical products, large scalable design systems and people-focussed digital experiences.
I'm a business-minded, results-driven and code-adjacent design leader with managerial experience, solving problems with a collaborative approach that's grounded in user experience and strategy. I like to build fast, iterate a lot and question my own personal biases. I design for people not users and value usability, inclusivity, accessibility and equality. I specialise in designing complex and technical products, large scalable design systems and people-focussed digital experiences.
- Led the end-to-end design process, from effective problem framing, through ideation, storyboarding and advanced prototyping, ending with user validated high-fidelity designs
- Contributed to and maintained design systems. Designed and documented components, interaction patterns and brand assets across multiple platforms.
- Collaborated with product managers and engineers to create high-quality, delightful and bug-free cross-platform products
- Designed and conducted quantitative and qualitative user research, including user interviews and user testing workshops
- Expertise in the end-to-end iterative design process, from discovery to delivery: from design research, journey mapping, wire-framing, prototyping, user testing, and high-fidelity visuals to human-centered design solutions
Sprachen
DeutschMutterspracheEnglischMuttersprache
Projekthistorie
- Developed a multi-brand design system using Tokens Studio & Variables to enable smooth adoption by over 100 distinct brands within the company.
- Established collaboration guidelines between design and development to achieve seamless integration of designs and tokens into Storybook, resulting in a 40% reduction in development effort.
- Authored comprehensive design system documentation, encompassing accessibility guidelines, design token utilisation, and detailed component specifications to ensure consistent and efficient design implementation across the organisation.
- Redesigned the notebook editor to enhance user interaction and optimise workflow, and introduced workspaces to provide a collaborative space for data teams of all sizes to organise, share, and scale knowledge, achieving 96% positive feedback from customers.
- Pioneered the adoption of a Chakra-based design system and constructed a robust component framework to enable seamless collaboration between designers and developers.
- Collaborated closely with product managers, designers, and engineers to conceptualise and integrate the redesign and its underlying design system, as well as various new product functionalities.
- Introduced a remote design operations framework to facilitate efficient design team practices, design system utilisation, and user research and interviews.
- Instituted design-level roadmaps and skill matrices to streamline the hiring process, resulting in more efficient recruitment.
- Revitalised Deepnote's brand identity and defined standards for a unified brand experience, leading to cohesive brand performance across channels.
- Co-founded a news startup focused on short, community-sourced news reporting to diversify the news industry.
- Participated in all aspects of business development, including fundraising, market research, finance, and operations; successfully raised a Friends & Family round and prepared a Seed round.
- Partnered with marketing and engineering to shape and develop product GTM roadmaps and strategies.
- Hired, managed, and coached freelancers and external stakeholders.
- Defined overall brand design and product strategy, created scalable design systems for both product and website, and designed various brand collaterals and marketing assets.