UX/UI Designer, Senior Marketing Manager, PPC, Content Creator

- Competitor research
- Competitor UX analysis
- Product (App) review & analysis
- Advanced research into competitor user flows.
- Low fidelity prototyping with Adobe XD.
- Creation of Mixpanel mobile and TV app tracking
and managing implementation.
- Reviewing past digital marketing learnings and
implementing a streamlined measurable strategy.
- Creation and implementation of an app download
strategy to support the App relaunch across
Facebook, Google and Apple search ads. It achieved
an Avg. CPI of 0.32c compared to historic campaigns
CPI of over 3 Euros.
- Project management for paid digital campaigns
across 4 GEOs.
- Redesigning spend tracking with Google Data
Studio.
- SEO content analysis and new strategy
implementation.

- Managing major clients accounts such as Airbnb &
GetYourGuide, being a first point of contact for
clients.
- Creating and presenting performance reports to C
level management.




- Controlling and Optimising Google ads and Bing
accounts.
- Mentoring junior team members and teaching skills
in workshops.
- Project management and distribution of tasks to
meet strategic goals.